Who defines creativity?

I recently read a Forbes article titled, How To Think Like Steve Jobs, by Carmine Gallo. The point of the article is that creativity is not unique to any one person, and that everyone can do what Steve Jobs does. Carmines only point is that the creativity is simply connecting things? I agree with him that creativity is connecting things (very simple def)- but I don’t agree that all people can be creative (at least not to the same level).

Here is what we do know about creativity. Thanks to great researchers and brain experts like Dr. Daniel Amen (see Youtube video at the end of this blog of him on Larry King Live with other experts) we know that creativity is a core function of the brain. Like many functions of the brain, creativity can be restored, strengthened, and even created itself. But it is not easy and it takes conscious effort.

Here are three things that you can do to spark creativity:

  1. Challenge your both sides of your brain intellectually. It is proven that creative people use hard facts (right brain) to develop new ideas (left brain). Creativity is function of your whole brain. If you cannot easily move back and forth, practice it.
  2. Challenge both sides of your brain physically. This goes back to point #1. One way to practice is participate in physical exercises that where you are crossing the center line with purpose. An example of this is throwing a ball, alternating hands that you use to throw. I also suggest you take up a Yoga class.
  3. Eat well, Sleep well. No your mother didn’t tell me to say this. My mother did (haha.) All kidding aside, with what we know about power foods, processed foods, and everything in between – no person should ever feel scammed. It is easy to find out what is best for you. Remember – rich in protein. Meats like Tuna, Salmon, Shrimp, and other fish are high in protein, contain other acids and oils that are healthy. Broccoli is an energy multiplier. Blueberries are a natural detox. All this from a guy who is not a nutrionist. You have no excuse for not knowing how to feed your brain. Sleep – well, here is a question, have you ever performed well at anything sleep deprived? Ever had a surprise project at work when you are exhausted. Lets not let that happen again shall we?

In summary – these are great ways to spark creativity. I believe that all people are capable of it, hardly any will do anything to get it. If you are the one who will – the competitive edge is yours.

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About James Keddington

I have been a marketer for over 12 years. I enjoy snowboarding, playing water polo and cooking.
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