Author Archives: James Keddington

About James Keddington

I have been a marketer for over 12 years. I enjoy snowboarding, playing water polo and cooking.

Why? Why do they do that???

I sat across from the VP of Marketing for a large regional organization last week, in his office. With a smile on his face he said, “I told my boss last week that we are just pissing away money…[James], we’ll … Continue reading

Posted in Marketing and Advertising | Tagged , ,

Who defines creativity?

I recently read a Forbes article titled, How To Think Like Steve Jobs, by Carmine Gallo. The point of the article is that creativity is not unique to any one person, and that everyone can do what Steve Jobs does. Carmines … Continue reading

Posted in employee engagement, Leadership, Uncategorized | Tagged , ,

What’s so wrong with the basics?

Last week a friend and I were discussing how technical and segmented marketing has become over the last decade. Organizations these days are required to have SEO experts, bloggers, blog responders, social media guru’s, app developers, killer email specialists…the list … Continue reading

Posted in Campaigns and Promotions, Customer Retention, Marketing and Advertising, Sales, Social Media | Tagged , , , , ,

The Networking Meeting

Elevator pitches vary – what is yours like? Continue reading

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What is it that you really want to do?

I had a conversation with a friend yesterday about one of their family members who is hating life at his new job. I was shocked. I spoke with his wife just over a month ago and she was telling me … Continue reading

Posted in employee engagement, Uncategorized | 1 Comment

The Job Search

Posted in Mobile technology, Uncategorized | Tagged , , ,

Do You Dread, or Look Forward to Company Conferences?

Last week I spent nearly 5 days at my companies annual Global Sales and Delivery Conference. (No, I am not above shameless company promotion, but I do not work for SalesLogix either.) I am aware that some people love these … Continue reading

Posted in employee engagement, Leadership, management | Tagged , ,