Tag Archives: strategy

Why? Why do they do that???

I sat across from the VP of Marketing for a large regional organization last week, in his office. With a smile on his face he said, “I told my boss last week that we are just pissing away money…[James], we’ll … Continue reading

Posted in Marketing and Advertising | Tagged , ,

Replace your marketing strategy with a buying strategy

“The secret of the Sphinx is that it has no secret.  Perhaps the mystery of the advertising business is that it has no mystery.” – Rosser Reeves I want to start of by saying I have never built a marketing … Continue reading

Posted in Marketing and Advertising | Tagged , , , , ,